Greatest Creative celebrates the brands and agencies that dared to push the boundaries of creativity with TikTok ads that felt truly native and custom to the platform. We're looking for campaigns that were built TikTok-first, rather than being re-purposed from other platforms, and showcase our golden rules for success:
✨ Go native and entertain with content that feels authentic in the For You feed – forget about that perfectly polished post, put your brand's unique spin on trends, and create your own cultural moment.
✨ Lean into creative tools and partners like TikTok Creative Exchange, our Creative Partner Ecosystem, TikTok Creator Marketplace, creators, CapCut or the Creative Centre to create engaging ads.
✨ Go sound ON and engage the TikTok community through the power of sound; tap into trending tracks, lean on our library of pre-cleared commercial songs, or make your own bespoke sound to create a TikTok-native sonic identity.
*This category is open to businesses with 50 or more total global employees (including any subsidiary and parent companies). For the avoidance of doubt, this restriction does not apply to any agency that may have been involved with the ad campaign being entered but solely to the business that the campaign is promoting.
Greatest Performance celebrates the measurable impact of paid TikTok campaigns, highlighting the brands that harness TikTok to smash their lower-funnel objectives. We're looking for campaigns that:
✨ Demonstrate impressive lower-funnel results via metrics like ROAS, CPA, CPI, CVR, conversions, and/or app installs.
✨ Measure and prove unique stand-out performance, via comparison to brand's own benchmarks or results achieved on other platforms.
✨ Adopt a test and learn approach , using insights to guide campaign and creative optimisation and improve overall results.
*This category is open to businesses with 50 or more total global employees (including any subsidiary and parent companies). For the avoidance of doubt, this restriction does not apply to any agency that may have been involved with the ad campaign being entered but solely to the business that the campaign is promoting.
Introducing a new category this year, Greatest Small Business celebrates the TikTok Ads Manager experts. We're on the lookout for small businesses with less than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results for their brand. We're looking for campaigns that:
✨ Push the boundaries of creativity with TikTok ads that uniquely showcase your small business and feel truly native to the platform.
✨ Demonstrate impressive results by providing tangible evidence of campaign effectiveness using key performance indicators (KPIs), compared to TikTok benchmarks or results achieved on other platforms.
✨ Use TikTok to achieve wider business objectives. Showcase the unique impact of TikTok on the business's real-world success.
*This category is open to businesses with less than 50 total global employees (including any subsidiary and parent companies). For the avoidance of doubt, this restriction does not apply to any agency that may have been involved with the ad campaign being entered but solely to the business that the campaign is promoting.
*All submissions across categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its lower-funnel objectives and proved campaign effectiveness. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.
Local Greatest TikTok winners will come together for the European Grand Prix, to crown the Greatest TikTok Europe 2023.
Entries close on 27 September 2023