To reward a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform. Not specific to a single campaign.  We're looking for:

✨ TikTok-first creative approach

✨ Innovative use of paid and organic to drive standout results

*This category is open to businesses with 50 or more total global employees (including any subsidiary and parent companies). For the avoidance of doubt, this restriction does not apply to any agency that may have been involved with the ad campaign being entered but solely to the business that the campaign is promoting.