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Greatest Performance
To reward a standout lower-funnel campaign that featured innovative TikTok-first creative and campaign strategy to drive excellent lower funnel results. Specific to a single campaign. We're looking for:
✨ TikTok-first creative approach
✨ Innovative campaign strategy and standout lower-funnel results
*This category is open to businesses with 50 or more total global employees (including any subsidiary and parent companies). For the avoidance of doubt, this restriction does not apply to any agency that may have been involved with the ad campaign being entered but solely to the business that the campaign is promoting.
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