Greatest TikTok

All submissions across the Greatest Performance, Greatest Branding and Greatest Creative categories will be automatically considered for the overall top prize of Greatest TikTok.

Greatest TikTok is awarded to the best overall campaign: the campaign that has harnessed the creativity of the platform, delivering an innovative TikTok-first campaign that combined strategic thinking and smart use of ad products to deliver standout results.

We're looking for:

✨ 33% TikTok-first concept and creative approach

✨ 33% Innovative strategy and use of ad products

✨ 33% Exceptional campaign results and cultural impact