Previous winners

Take inspiration from the winners of the 2024 TikTok Ad Awards. These brands and agencies embraced everything that TikTok embodies, leaning into entertainment, culture, creators and unfussy creative to build campaigns that truly resonated with their audiences.

Haaga-Helia University of Applied Sciences | Bob the Robot / NoA | Toinen PHD

Transforming engagement into results

Haaga-Helia University transformed traditional education into a viral sensation by launching a TikTok University course that offered academic credits. The brand's campaign utilised TikTok’s native features, such as short video lectures, interactive formats, and double-speed options, to create engaging content that resonated with students. By employing solutions like In-Feed Ads and Community Interaction, Haaga-Helia achieved incredible results and became number one in top-of-mind among universities in Finland – a major milestone in brand recall. Additionally, the campaign drove a record-breaking increase in university applications, solidifying the institution’s status as a leader in modern education. The success of this campaign underscores TikTok’s immense potential to not only engage audiences but also deliver transformative results for forward-thinking brands.

Results 

✨ 310M reach

✨ 20% increase in university applications year-on-year

✨ 142.5x return on ad spend

Levi Hotel Spa Resort | Bob the Robot / NoA | Bluebird / NoA

Transforming a seasonal proposition into a year-round destination

Levi Hotel Spa Resort aimed to promote Finnish Lapland as a summer destination, challenging the region's winter-only reputation. To generate interest without a high media budget, the brand launched the Levi Viral Cup –a TikTok-exclusive competition where influencers competed to showcase Lapland’s summer appeal. The campaign unfolded with teasers and PR packages that generated excitement, culminating in an invitation for creators to spend 72 hours at Levi Resort capturing Lapland through their own lens. Participants competed for seven days, with TikTok’s engagement metrics – views, likes, comments, shares, and saves – determining the winner. Boosted as Spark Ads, the campaign led to some of the most viral TikTok videos in the Nordics, ultimately proving Levi Hotel Spa Resort’s year-round appeal so much that the brand has already started to build a second hotel. This campaign showcases that having a small budget isn't a hindrance on making a big impact on TikTok, as long as you are strategic in the use of organic beats and paid peaks.

Results 

✨ 3.5M reach

✨ +42% increase in website traffic

✨ 100% increase in room bookings

Elgiganten | Dentsu

Maximising sales during critical shopping periods with innovative ad formats and data-driven targeting

To drive significant conversions during a peak shopping period, retail brand Elgiganten's campaign transformed brand awareness into direct sales, using a TikTok-first approach with targeted lower-funnel strategies. The two-phase strategy began with broad exposure through Top View and Top Feed Ads to capture early interest, followed by retargeting with Video Shopping Ads to drive conversions among engaged users. High-performing organic content was boosted as Spark Ads, merging organic and paid reach seamlessly. With a ROAS of 135, the campaign exceeded previous benchmarks, proving TikTok's effectiveness as a powerful full-funnel performance channel.

Results 

✨ +35% increase in completed payments

✨ 135x ROAS

✨ -25% lower cost per completed payment

Hemköp | FLX

Increasing brand awareness and consideration through community-building

Supermarket brand Hemköp’s upper-funnel TikTok strategy centred on creating humorous, relatable videos that resonated with their audience and kept the brand top of mind. To foster a deeper connection with viewers, Hemköp shared behind-the-scenes glimpses of their stores and team, emphasising its expertise and relatability, and leveraged Spark Ads to expand reach. As TikTok is a platform built on authenticity, Hemköp made sure to produce native, emotion-driven content, steering away from polished ads to build trust and engagement. Hemköp's approach demonstrates how TikTok can be used to help audiences see the human side of brands, thereby driving brand awareness, fostering trust and building a community.

Results 

✨ +33.3% increase in followers

✨ 6.7M video views

✨ 10.28s avg watch time