Greatest Impact

To reward a standout campaign for good that featured innovative TikTok-first creative and campaign strategy, effectively maximising their budget to drive meaningful social impact and strong community engagement. Specific to a single campaign.

We're looking for:

✨50% TikTok-first creative with impactful storytelling and community engagement

✨ 50% strategic use of paid and organic to maximise results on and off the platform and drive positive social impact

*This category is open to businesses of all sizes (including any subsidiary and parent companies).