2022 winners

Take inspiration from the winners of the TikTok Ad Awards 2022. These brands and agencies embraced everything that the platform embodies, leaning into entertainment, culture, creators and unfussy creative to build campaigns that truly resonated with their audiences.

Greatest Performance 2022

essence cosmetics | Cosnova

When Cosnova and essence cosmetics saw the TikTok hype around their Juicy Bomb Lip Gloss, they jumped on this buzz, and created an innovative In-Feed Ad campaign around this one product, leading to over 71 million views. The TikTok community loved it, from DIY hacks to reviews, to product recommendations, with the product selling-out in shops across the country.

Greatest Creative 2022

Knorr Deutschland | GGH Mullenlowe

Knorr wanted to prove to the TikTok community that cooking a healthy, quick and meat-free meal is easier than we might think, with its vegan Knorr Fix product range. In partnership with seven TikTok creators, the brand transformed multiple meat-free Knorr Fix recipies into unique songs, which were then boosted as Spark Ads, appearing natively in users’ For You feeds, leading to a reach of over 47,500.


Gönn dir Gemüse mit Knorr Fix - die klassische Lasagne in vegetarisch klingt nicht nur gut, sondern schmeckt auch so!

Greatest TikTok 2022

Dr. Best | Intermate Media GmbH

Dr. Best launched its first climate-neutral toothbrush in 2022 and came to TikTok to reach a new generation of consumers that are interested in sustainability and the future of our planet. With creators being the lifeblood of TikTok, the brand partnered with three German creators, giving them creative flexibility to represent Dr. Best in their own unique ways. Each creator had their own style, from songwriting to comic sketches, to ASMR, that ensured they delivered content that connected best with their communities. The creator content was then boosted as Spark Ads, leading to over 50 million views. A brand lift study revealed a 17.4% lift in ad recall and an 8.7% lift in awareness, beating benchmarks by miles and proving just how effective campaign performance can be when the right creators are not only chosen but given full trust over the creative outcome.

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