Greatest Branding

To reward a standout branding campaign that featured innovative campaign strategy and TikTok-first creative to drive excellent upper funnel results. Specific to a single campaign.

We're looking for:

✨ TikTok-first creative approach

✨ 50% Innovative campaign strategy specifically delivering exceptional upper-funnel results, such as high views, reach and VTR

*This category is open to businesses with 50 or more total global employees (including any subsidiary and parent companies). For the avoidance of doubt, this restriction does not apply to any agency that may have been involved with the ad campaign being entered but solely to the business that the campaign is promoting.