Greatest Creative

To reward a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform. Not specific to a single campaign .

We're looking for:

✨ TikTok-first creative approach

✨ Innovative use of paid and organic to drive standout results

*This category is open to businesses with 50 or more total global employees (including any subsidiary and parent companies). For the avoidance of doubt, this restriction does not apply to any agency that may have been involved with the ad campaign being entered but solely to the business that the campaign is promoting.

Greatest TikTok

* All submissions across the Greatest Branding, Greatest Performance, Greatest Creative categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign. The campaign that has harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to smash its objectives across the marketing funnel. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.

Local Greatest TikTok winners will come together for the European Grand Prix to crown the Greatest TikTok Europe 2024.